Communications management is often an underestimated part of crisis management, poor media training can have a dramatic impact. Crises reveal dysfunctions within a company or organisation, and poor PR preparation exacerbates these dysfunctions.
Communicating with the media or public during an unforeseen and serious event means making rapid decisions. Crisis decisions are often based on partial or erroneous information and the consequences of media messages are difficult to predict.
To promote advance planning, to mitigate the risks connected with media communication management and to best manage these strategic situations, GEOS proposes to assist companies and organisations with the design and implementation of specific media messages and strategy, adapted to the size and culture of the company.
Assist companies in the design of an advance planning and communications management plan based on effective media messaging.
Protect the company or organisation from the negative impact of a poorly prepared communications strategy.
All top and middle management personnel, communications managers, likely to play a communications role in a crisis situation or be appointed to a position in a crisis management team.
12 trainees maximum per session
From ½ day to 2 days.
Program and teaching method
The trainers combine theory classes that introduce trainees to the notions of crisis, risk and the basic elements
of Crisis PR organisation using desktop simulation drills and hands-on exercises.
Identification and mapping of the risks facing the company and business.
Selection and preparation of «spokespeople » for the company or organisation.
Orientation session on different crisis communication methods.
Implementation of media message points that are adapted to the company’s activity, culture and business environment.
Integrating « communications management » into crisis management, Crisis PR staffing.
Managing the different stakeholders : media, public authorities, employees, labor unions.
Debriefing and lessons learnt